““No act of kindness, no matter how small, is ever wasted.” - Aesop
Ask a member of a Boy Scout Troop what the Scout law is, and he will immediately recite “A Scout is Trustworthy, Loyal, Helpful, Friendly, Courteous, Kind, Obedient, Cheerful, Thrifty, Brave, Clean, and Reverent.”
At every Boy Scout weekly meeting, the members of the troop open with a recitation of the Boy Scout Law. It is the guiding principles by which a scout is to live.
I believe it can and should serve as the guiding principles for a business owner, as well. There isn’t a point in the entire Scout Law that doesn’t serve an entrepreneur well, either as a business or as a person of integrity. Today, I’d like to focus on the sixth point – Kindness.
Kindness is all about compassion and acting for the greater good of all. While being nice is about being polite, pleasant, and agreeable and doing what we think we should, kindness goes a step beyond.
Life is hard, messy, and complex. But most people are doing the best they can with the tools, resources, and experience they carry. Kindness begins with the understanding that we all struggle.
Kindness is a sign of strength. It is moving from "me" to "we," seeing the bigger picture, and loaning someone your strength and support. Kindness means supporting someone by doing whatever you can, wherever you are, with whatever you have.
Kindness is doing the things that may go without acknowledgment and thanks. Authentic and intentional kindness doesn’t expect anything in return. We can practice kindness for kindness’ sake, not for the personal gain or the approval of others.
Here are some ideas on how to demonstrate kindness as a business owner:
Practice “kindergarten basics”: Manners, turn-taking, including others, and comforting that friend who fell and scraped their knee. A kind environment is the compound of many small, kind acts.
Show empathy and understanding: Take the time to listen to your customers' concerns, and respond with empathy and understanding. Let them know that you care about their needs and are committed to finding a solution that works for them.
Offer small acts of kindness: Surprise and delight people you know and work with by offering small acts of kindness, such as a complimentary drink or snack, a handwritten note, or a small gift.
Support your employees: Show kindness to your employees by providing a positive work environment, offering benefits and opportunities for growth, and showing appreciation for their hard work and dedication.
Give back to the community: Demonstrate kindness by giving back to your community through volunteering, donations, or sponsoring local events or charities.
Celebrate special occasions: Remember your customers' birthdays, anniversaries, and other special occasions by sending them personalized messages or gifts.
Practice gratitude: Express your gratitude to your customers, employees, and community for their support and loyalty. Tell someone they’re doing a great job. Say "thank you" often, and show appreciation for their business and contributions in meaningful ways.
Be honest and transparent: Show kindness by being honest and transparent in your business practices. Build trust with your customers by communicating openly and providing clear and accurate information.
Go above and beyond: Find ways to exceed your customers' expectations, such as by offering a discount, extending a return policy, or providing extra support or services.
Support their causes: Show support for your customers' causes by donating to a charity, sponsoring a local event, or partnering with a non-profit organization that aligns with your customers' values.
Create a positive work environment: Foster a workplace culture of kindness and positivity, and encourage your employees to demonstrate kindness to your customers and each other.
Listen to understand, not respond or problem-solve: So often, when others are talking, we think about how we will reply or what solutions we will provide. The truth is that being present, and listening, is a form of showing the kindness that can make another feel heard, understood, and truly felt.
Remember that demonstrating kindness should be a genuine reflection of your business culture and values. By prioritizing kindness in your interactions with customers, employees, and the community, you will build positive relationships and a strong reputation that benefits your business in the long term.
Our FREE book will help you build the business the way you want it to be, to help you live that principle of friendliness. Go to https://www.swbizcoaching.com/ and enter your email to get you on your way to heightened success.
Copyright 2024. All rights reserved. To use content please contact Kim at [email protected]
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