Would Your Customers Say You Are Genuinely Friendly?

“When you smile and project an aura of warmth, kindness, and friendliness, you will attract warms, kindness, and friendliness. Happy people will be drawn to you.” - Joel Osteen

Ask a member of a Boy Scout Troop what the Scout law is, and he will immediately recite “A Scout is Trustworthy, Loyal, Helpful, Friendly, Courteous, Kind, Obedient, Cheerful, Thrifty, Brave, Clean, and Reverent.”

At every Boy Scout weekly meeting, the members of the troop open with a recitation of the Boy Scout Law. It is the guiding principles by which a scout is to live.

I believe it can and should serve as the guiding principles for a business owner, as well. There isn’t a point in the entire Scout Law that doesn’t serve an entrepreneur well, either as a business or as a person of integrity. Today, I’d like to focus on the fourth point – Friendliness.

When meeting someone for the first time, when calling someone on the phone, when walking towards another person on the sidewalk, do you naturally smile or naturally scowl? When in a virtual meeting, what is your resting business face – smile or scowl?

Do you act differently when meeting a prospect compared to those who are not your prime prospects?

You may not always be in a good mood. But just know that the non-verbal vibe of a genuine smile speaks volumes. It's straight from the heart. And people notice this about you.

Like smiling, being friendly communicates a welcoming spirit. It invites others into conversations and into relationships, both personally and professionally.

Here’s some ideas on how to demonstrate friendliness in your business:

Greet people warmly: Greet customers and employees with a warm smile. This helps put people at ease and creates a welcoming atmosphere Train employees to greet customers with a friendly smile and warm welcome as soon as they walk in the door. Demonstrate that you are genuinely happy to see them and you appreciate their business.
Engage in small talk: Take the time to engage in small talk with your customers and employees. Take the time to get to know them and their unique needs. Show genuine interest in their lives and experiences. This helps build rapport and creates a friendly atmosphere, and shows that you value them as individuals and are interested in building relationships.
Use friendly language: Avoid using technical jargon or overly formal language when interacting with customers and employees. Use conversational language that is easy to understand and makes all feel comfortable.
Be approachable: Make yourself and your employees approachable by being available to answer questions, address concerns, and provide helpful recommendations.
Follow up: After a purchase or interaction, follow up with customers to ensure they are satisfied with their experience. This shows that you value their feedback and care about their satisfaction.
Create a welcoming environment: Make sure your business environment is clean, well-lit, organized, and inviting. Use decor and a pleasant ambiance, with comfortable chairs, to create a warm and welcoming atmosphere.
Personalize interactions: Use customer names and refer back to previous conversations or purchases to personalize your interactions with customers.

Demonstrating friendliness should be a genuine reflection of your business culture and values. By prioritizing friendly interactions with customers, employees, vendors, and everyone you come into contact with, you will build positive relationships that lead to customer loyalty and repeat business. It's a universal way of living.

Our FREE book will help you build the business the way you want it to be, to help you live that principle of friendliness. Go to https://www.swbizcoaching.com/ and enter your email to get you on your way to heightened success.

Still Waters Business Coaching

513 Prince Edward St

Fredericksburg VA 22401